Big House. Bigger Moves. Why Sake at The Big House Matters.

This season, Sake High! showed up in one of the most legendary stadiums in the country: The Big House. For us, it’s not just about serving cans on game day. It’s a statement — that sake belongs on the biggest stages, right next to beer and seltzers

Here’s why it matters, and why this moment is bigger than us.

A New Player in the Game

Stadiums have long been dominated by beer, seltzers, and the occasional cocktail. But sake? It’s never been part of the lineup. Until now. Having Sake High! at the Big House puts us on the field in front of 100,000+ fans — a category-first that shifts the game.

Innovation Meets Tradition

Sake has been brewed in Japan for centuries. Bringing it to the Big House bridges tradition and innovation — keeping the roots intact while pushing sake into mainstream American culture.

For the Culture

This isn’t just about cans. It’s about recognition. About making sake accessible, visible, and part of the everyday. Seeing it in a stadium says: sake belongs everywhere.

Be Part of History

If you’re at the Big House this season, grab a can, snap a pic, and tag us. We’ll be turning some of our favorite shots into exclusive fan merch — because milestones like this should be shared.

From Japanese breweries to one of America’s most iconic stadiums, sake has come a long way. And we’re just getting started.

Be part of the movement. Shop Sake High! →